Whether you’re a fan of floral, woody or fresh scents, Poshly has a new way for you to take note.
For this month’s Poshly Insights report, Poshly asked over 11,000 beauty consumers about their fragrance preferences, shopping habits, relationships with scent, and more. More than half of female beauty consumers own 2-3 fragrances, and 80% wear fragrance at least once a week!
While beauty is a booming multi-billion dollar industry filled with celeb faces, quirky product names and the most cinematic ad campaigns, fragrance is still a mystery. Consumer habits when it comes to perfume are remarkably unique — and emotional — for each buyer. In this Poshly Insights report, we delved into fragrance and revealed timely, in-depth data note by note.
Download the Poshly Insights Fragrance Report to find out more about:
What beauty consumers want when it comes to fragrances
Which fragrance brands are favored and what consumers have to say about these top products
How consumers shop for and discover new fragrances
Consumer preferences for all-natural and custom scents
Fragrance use habits and preferences
Seasonality, and more.
Have questions or feedback about this Poshly Insights report? Email us at email@example.com.