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For smarter insights & faster decisions, Ask Suzy
Conduct iterative AI-powered research with agency-quality rigor in less time—and at a fraction of the cost. With Suzy's consumer insights platform, you can research, learn, and pivot with data-backed conviction. Always-on access to insights means you can ask more, guess less, and move at the speed of culture.
Suzy Speaks
AI-moderated conversational research
Today’s consumers crave interactive, authentic experiences, and brands seek rich, meaningful responses. Suzy Speaks delivers both. It’s our brand new, voice-driven methodology. With an AI Moderator, brands can conduct game-changing qual research at scale. Welcome to a new era of conversational research.
400+ of your favorite brands are already using Suzy
"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."
"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."
"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."
"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."
"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."
"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."
"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."
"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."
"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."
"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."
"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."
"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."
"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."
"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."
Suzy | The Female Quotient
In our recent consumer wellness report with The Female Quotient, 63% of U.S. women are flipping their focus to mental health, inspired by Simone Biles’ bold decision to stick the landing on prioritizing wellness during the Olympics.
Learn how Simone’s impact is helping women balance their mental wellness.
Real answers from real people
Suzy Audiences gives you access to 70+ high-quality panels of verified consumers in the US and around the world for iterative insights. And with BIOTIC, our patent-pending, AI-powered, bot-detection tool, you’ll know your data comes from verified humans – every time.
One ecosystem, unlimited research
We make it easy and efficient to conduct iterative research at scale. Quant and qual research methodologies, proprietary audiences, research experts – all integrated in a cohesive AI-powered ecosystem. That means more time acting on insights and less time piecing them together.
Your speedway to smarter decisions
When consumer habits shift overnight, you don’t have six weeks to wait for results. Our fully integrated solutions enable you to get rapid, cost-effective results, even for your most complex research projects.
Where research excellence meets product excellence
We’ve built Suzy with research expertise baked in. So it’s easy to DIY rigorous methodologies, like MaxDiff or TURF. But if you need extra help, our Center of Excellence team is always ready to provide guidance for your projects.
Solutions for every single department
Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.
Foundational Insights
Explore demographics, attitudes, and behaviors.
Innovation + Research & Development
Test concepts, products, packaging, and pricing.
Marketing & Creative
Validate ideas, copy, and creative.
Shopper & Category Research
Optimize the full funnel.
User Interface & User Experience
Get your users flowing with optimized design.
See Suzy in action
Learn how Suzy can boost your business.
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Ready to future-proof your business?
Discover the top trends shaping 2025, from the rise of AI to the experience economy, with exclusive insights from Suzy Founder & CEO Matt Britton in his mind-blowing presentation, State of the Consumer 2025: A-Z Trends.
Read the blog for the key takeaways that will redefine your strategy & watch the full session filmed at Speed Of Culture Live! to get ahead of the curve.
Experience
The Speed of Culture Podcast
On The Speed of Culture Podcast, Matt Britton chats with Frank Cooper III, CMO at Visa, to discuss insights from his multi-industry marketing career, his passion for financial well-being, and how applying Ikigai can help uncover purpose in work and life.
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit. They discuss the importance of mission-driven work & leveraging community engagement.
In this milestone 50th episode of The Speed of Culture, Matt Britton speaks with William White, CMO at Walmart, to discuss how Walmart balances tradition and innovation through a customer-centric approach.
In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand’s exciting partnerships.
On The Speed of Culture Podcast, Matt Britton talks with Melody Lee, CMO at Mercedes-Benz USA, about the post-COVID auto industry, innovation in EVs and autonomous tech, and how Mercedes adapts to evolving consumer behavior.
On The Speed of Culture, Matt Britton chats with Kory Marchisotto, CMO of e.l.f. Beauty & President of Keys Soulcare, about the strategy behind e.l.f.’s Super Bowl ads and the power of timing and cultural relevance.
Insights on insights on insights
Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding
In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.
Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant
In this episode of The Speed of Culture, Matt Britton sits down with Karen Riley-Grant, CMO at Vuori, to unpack how the brand’s product-first strategy, community-building, and global expansion are redefining athleisure. Learn why Vuori’s growth isn’t about speed—it’s about staying true to the soul of the brand.
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How AI is reprogramming consumers, brands and market research
AI is changing everything from trust to purchase behavior. Explore what it means for your brand and your consumers in this new, data-driven guide from Suzy.
Book a Demo
See Suzy in action. Learn how Suzy can boost your business.